Fascist Fashion


Guy Fawkes is Rolling in his Grave

Guy Fawkes is Rolling in his Grave

William Solniger’s post at Alternative Right, Dress Like a Reactionary, borrows heavily from an older article of mine, American Restorationary Fashion. According to statistical metrics, anecdotes, and my gut feeling, the Alternative Right web of subcultures is growing in America. Yet, a definitive look has yet to emerge. From what I’ve seen at recent gatherings and on Facebook, the only things we all seem to be reaching something of a consensus on are beards for the men and modest dresses or skirts for the women.

The obligatory disclaimers are necessary with an article on this topic. Style is no substitute for substance. Nobody’s prescribing a dress code. You’re not obligated to care about or think about this topic. If you’ve already got a look and aren’t open to suggestions, then I respect that. This topic does come up rather frequently in private informal conversations, yet very rarely in public. I suspect that a lot of other guys out there are understandably wary of broaching this topic, for fear of being accused of being vain, gay, or unfashionable.

Second Thoughts on Peacocking

After all the mockery I received for my ill-fated attempt to revive the fedora, I don’t blame them. In my defense, I had no way of knowing that a subculture of obnoxious left-wing Internet Atheist tumblr-types would go for pretty much the same look at pretty much the same time. I still stand behind the necessity of reviving the hat in the men’s wardrobe, and reviving hat etiquette in daily life, but I now believe something less ostentatious, like a flat cap, can accomplish that with more subtlety.

Solniger’s dapper and decidedly steampunk proposal borrows from what I proposed about “peacocking”, making a stark visual statement in opposition to the modern world. The problem is that White American men have become so sloppy and uniform in appearance that even fashion decisions which are decidedly moderate by historical standards strike the contemporary American as affected, flamboyant, and perhaps even “LARP”-y. Foreigners, minorities, and American women can “get away with” a wide range of stylistic choices that we simply can’t.

I would argue that this contemporary taboo against straight white men dressing to make an impression goes beyond mere subtlety and humility, and is symptomatic of our humiliated and castrated condition. We are to yield the spotlight to “women and people of color”, quietly toiling away in the background of American life. To don a fedora, tie a cravat, or check your pocket watch is to fall out of step with the craven conforming herd of obeisant white males, white males who will incessantly remind you that you’re doing it wrong.

The generally Western and specifically American habit of in-group shaming ensures that even the mildest failure to conform with their superficially non-conformist dress code will result in ritual scolding. Solniger borrows from myself and Jack Donovan in perceiving this as the first step in a process of defining a distinct identity. At some critical mass of men comporting themselves a certain way, that certain way becomes an identity marker rather than an idiosyncratic fashion preference. After all, how absurd would an Amishman appear to me if I hadn’t grown up around them and understood the reasons for their distinct appearance?

While I believe the situation is regrettable, our target audience is contemporary white males, white males who’ve been raised with the self-conscious and slob-conformist mindset. We’ve yet to overcome the first challenge, that of reaching some sort of agreement on what the peacocking look would be, much less the even greater challenge of compelling enough men to adopt the look that it manages to become an established indicator of identity.

Stealing Black Bloc from the Left

Golden Dawn

Golden Dawn

Our National Anarchist subculture is already freely adapting the anarchist “look”. Though, there’s more going on with dressing in solid black than fashion. Form follows function with a style that serves a coherent purpose in activism and agitation:

A black bloc is a tactic for protests and marches where individuals wear black clothing, scarves, sunglasses, ski masks, motorcycle helmets with padding, or other face-concealing and face-protecting items. The clothing is used to conceal marchers’ identities and hinder criminal prosecution, by making it difficult to distinguish between participants. It is also used to protect their faces and eyes from items such as pepper-spray which law enforcement often uses to stun. The tactic allows the group to appear as one large unified mass, and promotes solidarity.

A unique quality of black bloc is that it achieves peacocking by subtraction rather than addition. In completely stripping one’s appearance of vibrant colors and individual accoutrements, one achieves the Traditionalist aesthetic of sublimating one’s identity to the chosen collective. All we need to do to make black bloc our own is to select black flat caps, work shirts, and work boots instead of hoodies, skinny jeans, and sneakers. We are, after all, the street radicals who actually work for a living.

One recurring criticism of the black bloc tactic within Leftist circles is that a band of men all dressed the same looks and feels more “fascist” than “anarchist”. I agree, and I propose that we take ownership of the look. Leftists have a habit of stealing styles and symbols that rightfully belong to us. After all, Guy Fawkes was a Catholic Traditionalist radical who fought and died for principles and virtues we stand for. Yet, because they’re more nimble, they’ve hijacked that iconic martyr of the Radical Traditionalist right. It’s time for us to take back from their subcultures what belongs to us, and loot anything else of theirs that we can adapt to our advantage.

Celebrate Diversity

We in the identitarian and traditionalist communities which make up America’s youthful and radical right compensate for our relative lack of racial and olfactory diversity with a greater diversity of beliefs, values, and visions for the future. We also belong to a range of social classes and lifestyles. More academic or upper-class folks can wear black dress shirts and dress pants, and our factory workers can wear black jeans. Beards can range from carefully trimmed to wild and wooly. Those who feel that flat caps are affected can go with a black baseball cap, a black hoodie, or nothing at all. And one needn’t even wear all black. One thing about beginning with black is that even relatively minor accessories and accents stand out against the blank canvas.

I’m not attempting to dictate a style guideline, here. I’m merely participating in an ongoing conversation within our circles about matters of style. There are more important topics, to be sure. But as more and more of us are beginning to work and act together in real life, the question of what our nascent identity and subculture looks like will continue emerging. Perhaps some sort of look will organically emerge, or somebody else in this ongoing dialogue (perhaps Mr. Solniger) will strike a chord and instigate a trend. If so, I’ll do what I can to achieve the most important consideration in all of this: helping ensure that the appearance is associated with courage, discipline, honor, and sacrifice on behalf of family, folk, and faith.


  • Matt,

    I appreciate your attempt to revive a certain level of seriousness in American dress. And anything would be an improvement on sweatpants, sneakers, and band logo T-shirts.

    However, you have a long way to go when it comes to classic men’s style. Your infatutation with the colour black, easily the most overrated colour in men’s fashion, is but one example of this. Additionally, the fact that you think Solniger looked good in that cosplay getup shows that you need to educate yourself before you attempt to educate others.

    If you really want to develop and encourage the wearing of a reactionary style, I (and reaction’s other leading dandies) want to help you. You’ll note that instead of linking to my main blog, I’ve linked here to my new blog, Arthur R Harrison On Style. As it grows I encourage you to check it out. Additionally, seek out reputable sources on quality, classical menswear. I can recommend a few. They dont have to be explicitly right-wing sources as long as they are traditional in this area.

    As reactionaries, we want to dress well. We probably want to dress a bit more formally than most people around us. But we need to be wearing our own clothes, not absurd costumes. That’s where Solniger goes wrong. And we need to have a solid grasp of æsthetic principles and rules of dress so that, for instance, we know to match our socks to our pants and not our shoes. That’s where you go wrong in this article.

    I have been talking about how to dress like a reactionary for some time. If you want to get on that bandwagon, I’m glad to have you. But please follow the lead of those of us who have put a bit more time, study, and effort into the topic and dont go putting dress advice out there like this until you know what you’re talking about a bit more.

    • tradyouth

      “[…] Additionally, the fact that you think Solniger looked good […]”

      I explained that I felt his proposed direction was too affected. In fact, yours is, too. Are you proposing that young men dress like they’re attending a funeral as an actual style? Does that not seem affected to you, also? I’ve read a few books on menswears, men’s fashion, and etiquette over the years. I know how to attend a wedding, a funeral, or an AmRen. But I think there’s an understanding, especially among younger and working class radicals, that it would be absurd to dress like that all the time.

    • Trunk Slamchest

      I don’t know anything about fashion but it seems to me that. Dressing like a reactionary and dressing like a fascist might be two very different things.

    • tradyouth

      Trunk,

      I try to avoid quibbling over labels, but it seems that “reactionary” is a poor choice, presuming that one’s politics are more subtle and complex than reacting to and rewinding to “change” for antiquarianism’s sake.

      “Fascist” is also arguably an awful and less-than-accurate label for ourselves. But at least it’s got some bite to it.

  • Magister Ludi

    I do not understand the beard. There’s nothing more quintaessentially Marxist than a beard. From the traditionalist standpoint, Western Man is a clean shaven man. It has been so since Alexander the Great ordered his soldiers to shave in the campaign against Persia. Why look like a hipster? Why imitate this: http://www.cracked.com/funny-4837-communism-beards/ ?

    • Orthodox Mike

      Beards are associated with masculinity in Orthodox tradition. Period.

    • Mosin Nagant

      God did not make a mistake when he created the White man with a beard.

  • KO

    Identify the best elements in our society, those who are the foundation of our future. Live like them, and dress like them as part of the effort to win them over.

  • Matt,

    ‘Are you proposing that young men dress like they’re attending a funeral as an actual style?’

    No, I’m not. In fact, I have specifically come down, repeatedly, against funeral attire as an everyday thing. For example, the ubiquitous American black-suit-in-the-daytime look, which is one of the things I am most critical of.

    If by ‘dress like they’re attending a funeral’, you mean ‘wear a suit’, I think for those of us who aren’t manual labourers there’s nothing wrong with wearing a suit frequently. Even those who are manual labourers should own at least one suit and know how to wear it well. If you look back to the ‘Golden Age’ you reference, I think you’ll find suit- and jacket-wearing was far more common then. But that’s not really what I was getting at. In this article you dont make a lot of actual style suggestions, beyond ‘all black’. Are you proposing *that* as an actual style? It may have its virtues for your organised street protests, but in general black is simply not a good colour in the daytime.

    Regardless of whether you think jackets should be worn every day (that’s a question of opinion and respectable dressers can disagree, especially if they’re divided on class lines), you should know to show shirt cuff when you do wear a jacket, which I dont see on you, at least in the picture Solniger posted labeling you a ‘fashion icon’.

    ‘I know how to attend a wedding, a funeral, or an AmRen.’

    Based on the photos I have seen, no, you dont.

    ‘But I think there’s an understanding, especially among younger and working class radicals, that it would be absurd to dress like that all the time.’

    I’m not working-class so I’ll defer to your judgment of what their opinion is. But that’s beside the point. I’m not saying ‘you need to dress up more’. I’m saying: the style suggestions you have made are bad *for their level of formality*. They are not too informal, necessarily. They are just bad.

    My blog is new and has little content so far, and will tend toward the ‘jacket and tie’ or even ‘suit and tie’ end of the formality spectrum in its focus. But if you want to dress more casually, there are plenty of good sources for how you can pull that off in style. The uniforms you have proposed fail at that. That’s all I’m saying.

  • Trainspotter

    “After all the mockery I received for my ill-fated attempt to revive the fedora…”

    Disappointed to hear that. I’ll go on record – I liked the fedora.

  • Nate Lodge

    Hey Matt, I think as far as music goes, there is a genre called dub step. I think it goes well with the new age/post modern tight T’s, high fades and beards. Some of it is more masculine and get’s your adrenaline going like these four.

    https://www.youtube.com/watch?v=7rw5ihxrl4Y&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP&index=1

    https://www.youtube.com/watch?v=kG-tACEv9ok&index=2&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP

    https://www.youtube.com/watch?v=LZ73Hy7ob-A&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP&index=3

    https://www.youtube.com/watch?v=P60i5TdZNpo&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP&index=11

    Others are slower from a sub genre called chill step.

    https://www.youtube.com/watch?v=IPklgCBNlZw&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP&index=16

    https://www.youtube.com/watch?v=rZP_kxcTgKk&index=6&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP

    The cultural marxist crowd eats this stuff up. They even sneak in their subliminal messages here and there. like this one where they say “we’re all the same” and “we all bleed red”

    https://www.youtube.com/watch?v=hxrS1eZYR9Y&list=PLeW5OgfIzHA7bOiHvkeOG8Gx5hCin43ZP&index=14

    If people are looking for bands, Imagine dragons song radio active and Awol Nation’s – Sail are hybrids of bands using dub step. I know music is a preference, but trying to get people into opera or symphony isn’t going to happen, nor should it. We need a spin off for our own time. An electric symphony would be in.

  • The part of your article about the instant shaming of any strait White male who dares even the most slight style modification is absolutely true. Personally, I recently experienced this when my hair got too long for it to fall normally. I usually comb it back for professional events which looks very traditional, but on the average day I often wear a hairband. The presence of this simple hairband exposes me to almost endless mockery from my friends and peers. Which is astonishing considering that in every other way I dress and appear totally normal. Meanwhile, i look around me and see Blacks and gays wearing outfits that are absolutely insane, or else totally inappropriate and they are viewed as being perfectly normal.
    As for the style suggestions, the only thing i would absolutely love to see come back is the high leather boots over the pants. It was such a good look for men, but strangely went totally out of style after WWII.

  • The fedora is stupid-looking. It’s the style of a fuddy-duddy old geezer. Ditch it. Flat caps make your head look squashed. Ditch ’em. Forget the whole “clothing style” theme altogether and focus more on substance. There is far too little of that. As for wearing black, it’s already being done over at the Southern Nationalist hang-out. Black pants, black golf shirts, black flags. They’ve got it locked up so it’s already a done deal. Anything said here is just a waste of breath. Go to them for “the look”.

    The Slit

    • Mosin Nagant

      Dyeing clothing black or bleaching it white makes no sense when it will soon be marked with contrasting soil, but soiling blends well with most medium colours and undyed natural fiber.

  • Mosin Nagant

    Practical, natural fiber long-sleeved work shirts and slacks with practical buttoned pockets, and leather-soled, repairable Wellington-style work boots — and in winter: woolen or fur hats, and wool-lined jacket or down-filled winter coat with rip stop outer layer. Any colours (dyes) should be natural and traditional, such as Woad blue and Lincoln green. NO feminine footwear such as Roman sandals or ‘flip-flops’, NO shorts and T-shirts, no neckties, jewelry, suits and tuxedos, and no messages, symbols and commercial advertisements on clothing and hats! Form follows function.

    • Niemca

      Good starting ideas, Mosin. People need something to grasp onto, especially the young who have a harder time placing things in context.

  • 0jr

    it’s trade marked and marketed by jews

Golden Dawn

By: Matt Parrott


Matt is a founding member of TradYouth and is currently the project's Chief Information Officer. He's been active in the White Identity cause for years, primarily as a blogger but also as a street activist and regional organizer.
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